WE ARE SFF

We provide affordable, beautiful and high quality lifestyle solutions for all Malaysians

SSF was founded more than 30 years ago by Mr. King Wong with a mission to improve the lives and lifestyles of all Malaysians by offering them world-class home decor solutions at affordable prices. Mr. King Wong had a humble beginning. He started his business journey selling extremely high-quality artificial flowers to customers. His company was initially called SEVEN STAR FLORAL. Slowly his business picked up, became successful and as a logical next step, he decided to take his business to the next level by selling not only flowers but also furniture, bedding, carpets and home accessories as well. As a result, the SEVEN STAR FLORAL transformed its name to SSF.

SSF have come very far in the last 30 years with nearly 50 stores across Malaysia and Singapore. Today SSF is a RM200 million company and has already become one of Malaysia’s most popular and preferred home lifestyles solutions brand offering the widest choice of products in Malaysia - more than 30,000 products, thereby meeting all the home related needs of its customers. Today, customer consider SSF a One-Stop Centre for home ideas that offer high-quality products and a truly world-class lifestyles at affordable prices.

But, we feel our journey as a company and as a brand has just begun. We are excited about the future. Our goal is to further enhance our brand presence and experience in Malaysia and establish our brand leadership across ASEAN in the next 10 years.

Our Mission

We're a One-Stop centre for furniture, furnishings and accessories for home We're a platform that provides great ideas and inspiration for home living We offer easy, convenient, hassle free home renovation for our customers We're dedicated to improving and enhancing the lives of all customers by providing a better lifestyles at superior value and quality